Sequenzy vs Mailchimp: Modern Revenue Attribution vs Marketing Giant

Overview

Sequenzy and Mailchimp represent two different approaches to email broadcasting. Mailchimp is the established giant with every feature imaginable. Sequenzy is the modern challenger focused on revenue attribution and billing integrations.

This comparison will help you understand which approach fits your business needs.

Key Differences

Revenue Attribution

Sequenzy was built with revenue attribution at its core. Native integrations with Stripe, Polar, and Creem mean you can see exactly which broadcasts drive actual revenue, not just clicks and opens. Segment by MRR, LTV, or payment status without writing code.

Mailchimp offers basic revenue tracking through e-commerce integrations, but it is primarily focused on tracking conversions rather than subscription revenue. SaaS businesses will find Mailchimp's attribution limited.

Feature Breadth

Mailchimp has been building features for over 20 years. Landing pages, websites, social posting, postcards, surveys, and more. If you want one platform for everything marketing-related, Mailchimp tries to be that.

Sequenzy is focused on email broadcasting and automation done right. It does not try to be a website builder or social media manager. The tradeoff is depth over breadth.

Pricing Comparison

Mailchimp is cheaper at the lowest tier, but Sequenzy becomes significantly more cost-effective as your list grows.

Who Should Choose What

Choose Sequenzy if:

• You want to track which emails drive actual revenue
• You use Stripe, Polar, or Creem for payments
• You are a SaaS or subscription business
• You want advanced automation without enterprise pricing
• You prefer focused tools over all-in-one platforms

Choose Mailchimp if:

• You want every marketing feature in one platform
• You need landing pages and website building
• You are an e-commerce business with Shopify integration
• You value the extensive template library
• You are on a tight budget at very low volumes

The Bottom Line

For SaaS and subscription businesses, Sequenzy is the clear choice. Native billing integrations and revenue attribution answer the question that matters: which emails make money? Mailchimp cannot match this for subscription businesses.

For e-commerce or businesses wanting an all-in-one marketing platform, Mailchimp's breadth of features makes more sense. Just know that as your list grows, Mailchimp's pricing escalates significantly.