Brevo vs SendGrid: Multi-Channel vs Pure Infrastructure

Overview

Brevo (formerly Sendinblue) and SendGrid represent different approaches to email broadcasting. Brevo is a multi-channel marketing platform including email, SMS, and chat. SendGrid is enterprise-grade email infrastructure.

Key Differences

Multi-Channel vs Email Focus

Brevo combines email, SMS, WhatsApp, and live chat in one platform. If you need to reach customers across multiple channels from a single tool, Brevo consolidates everything.

SendGrid focuses on email. For SMS, you would use the parent company Twilio separately. Pure email infrastructure without channel diversification.

Scale and Infrastructure

SendGrid handles billions of emails for enterprise customers. If you are planning massive volume, SendGrid's infrastructure is battle-tested at scale few can match.

Brevo handles significant volume but is optimized for marketing use cases rather than raw throughput. Most businesses will never hit Brevo's limits.

Who Should Choose What

Choose Brevo if:

• You need email, SMS, and chat in one platform
• Multi-channel marketing automation matters
• You want a generous free tier
• CRM features are valuable to you
• You prefer one platform over multiple tools

Choose SendGrid if:

• Email infrastructure reliability is critical
• You are sending millions of emails monthly
• Enterprise compliance requirements exist
• You are using other Twilio products
• Dedicated IPs at scale are needed

The Bottom Line

For businesses wanting unified multi-channel marketing, Brevo's consolidation has real value. Managing email, SMS, and chat from one dashboard simplifies operations.

For teams focused purely on email at massive scale, SendGrid's infrastructure is purpose-built. Just accept you will need separate tools for other channels.

Neither offers native billing integration. For subscription businesses wanting revenue attribution, Sequenzy fills that gap alongside either tool.