Sequenzy vs SendGrid: Revenue Attribution vs Enterprise Infrastructure

Overview

Sequenzy and SendGrid serve different primary use cases. SendGrid is enterprise-grade email infrastructure built for massive scale. Sequenzy is a modern email broadcast service focused on automation and revenue attribution.

Key Differences

Scale and Infrastructure

SendGrid handles billions of emails for companies like Airbnb and Uber. If you are planning to send millions of emails per month, SendGrid's infrastructure is battle-tested at a scale few can match.

Sequenzy handles significant volume but is optimized for businesses where understanding email revenue matters more than raw throughput. Most businesses will never hit Sequenzy's limits.

Marketing vs Infrastructure

Sequenzy is built for marketing teams. Revenue attribution, subscriber segmentation by billing data, and sophisticated automation are the focus. You use Sequenzy to drive business outcomes.

SendGrid is primarily email infrastructure with marketing features added. The Marketing Campaigns product is capable but not as refined as purpose-built marketing tools.

Who Should Choose What

Choose Sequenzy if:

• You want to track which broadcasts drive revenue
• You use Stripe, Polar, or Creem for billing
• Marketing automation is your primary need
• You are a SaaS or subscription business
• You want modern, focused email marketing

Choose SendGrid if:

• You need to send millions of emails monthly
• Enterprise compliance requirements are critical
• You are using other Twilio products
• Infrastructure reliability is the top priority
• You need dedicated IP addresses at scale

The Bottom Line

For most businesses focused on email marketing effectiveness, Sequenzy delivers more value. The revenue attribution and billing integrations answer questions SendGrid cannot.

If you are sending at massive scale or need enterprise compliance features, SendGrid's infrastructure is unmatched. Choose based on whether your priority is marketing intelligence or raw infrastructure.